Posterous theme by Cory Watilo

Collecting (even) more ideas.

There are always ways to improve your product; the pursuit of perfection.

How many people are thinking about how you can improve your product or service? What if you could double this number?

 Again there are a lot of techniques to do this (focusgroups, interviews, brainstorms and surveys are not adequate; we are talking about innovation, no closed questions!).

-      -Guerilla techniques: let people write on a wall that you place on a specific location,...

--     Ask feedback; ways in which you can improve your product (eg. online or on the packaging).

-      -Communicate that you are open to new ideas (I want to submit an idea for Philips but there is no clear way to do this).

-      -Contact lead users (eg. von Hippel, 1986).

-      -Contact experts (eg. Delphi method).

-      -Social media.

      - Stimulate people to think about your product (eg. contest like http://www.toyota.com/ideas-for-good ).