Collecting (even) more ideas.
There are always ways to improve your product; the pursuit of perfection.
How many people are thinking about how you can improve your product or service? What if you could double this number?
Again there are a lot of techniques to do this (focusgroups, interviews, brainstorms and surveys are not adequate; we are talking about innovation, no closed questions!).
- -Guerilla techniques: let people write on a wall that you place on a specific location,...
-- Ask feedback; ways in which you can improve your product (eg. online or on the packaging).
- -Communicate that you are open to new ideas (I want to submit an idea for Philips but there is no clear way to do this).
- -Contact lead users (eg. von Hippel, 1986).
- -Contact experts (eg. Delphi method).
- -Social media.
- Stimulate people to think about your product (eg. contest like http://www.toyota.com/ideas-for-good ).