The birth of ideas.
I am not going to start ranting about neurobiology (although I might next time ;)).
Before I start explaining how ideas are ‘born’ (in my opinion), I want to conceptualize ideas.
- I distinguish a core idea and different little ideas surrounding this core. These little ideas are the basis for the product; they state how you are going to concretize your idea. A lot of people are focusing on the core (eg. a disruptive idea) while a derivate idea (often incremental improvements) can generate a blue ocean too.
I like to think about the birth of ideas as the connection and disconnection of different parts by analyzing and reanalyzing situations (although some creativity might help). Therefore I refer to it as a form of chemical reaction (eg. connecting and reconnecting different parts).
