Posterous theme by Cory Watilo

A note on the diffusion of innovations.

Normal 0 21 false false false NL-BE X-NONE X-NONE

The diffusion theory states that people some people are more reluctant to adopt an innovation. They resist against it and  ‘earlier adopters (eg. innovators and early adopters)’ stimulate them often to adopt. But if I talk to some twitter users (eg. earlier adopters), they often say that they don’t like it that other people are starting to use it. So some earlier adopters don’t want that the later ones join, which is not fully stated in the diffusion theory. This might be a problem for some services.